Swift Freight International rebrands as Barloworld in Mideast

DUBAI-based Swift Freight International has rebranded as Barloworld Logistics LLC in the Middle East as part of its corporate brand strategy covering its operations in Dubai and Abu Dhabi. The development follows the 2008 acquisition of Swift by Barloworld.


As a member of the South African Barloworld group, Barloworld Logistics, a supply chain management company, acquired several businesses in the Middle East and the Far East in 2008 to tap into this major east-west trade route.


"Our strategic intent is to provide supply chain management solutions to medium and large corporate customers. Fundamentally, we want to demonstrate our capabilities in the supply chain management through our freight forwarding, warehousing and distribution offerings that we have acquired from Swift," said Sean Bradley, managing director for the Barloworld Logistics' Middle East operation, in a statement.


"We want to give our existing and potential customers confidence that we are capable of providing integrated supply chain solutions to meet any of their needs in the market," he said.


The company's freight management services include air and sea freight forwarding, customs clearance, export documentation, warehousing, local transport, demand planning, inventory management, project cargo and event management.
(Source:http://www.schednet.com)