Brazil's Petrobras ranked 1st among L. American brands

Petrobras was ranked first in a new listing of the most valuable brands in Latin America, with an estimated brand value of 13.4 billion U.S. dollars.


The Brazilian oil and gas giant was followed by Mexican mobile firm Telcel with a brand value of 11.55 billion dollars, and Brazilian bank Itau with a brand value of 9.6 billion U.S. dollars, according to the listing released Monday by U.S.-based brand research firm Millward Brown.


Brazilian firms account for six of the eight top Latin American brands in the listing, including Bradesco Bank, cosmetics company Natura, as well as beer makers Skol and Brahma.


Globally, Petrobras made the 61st place on the list of top 100 brands, while Banks Itau and Bradesco ranked 90th and 98th, respectively.
(Source:http://news.xinhuanet.com)